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Transform expertise into stories that connect

Hi. I’m Michael.

I’m a Brand and Content Marketer. I work with founders, CMOs, and executive teams at high-growth companies to develop Brand messaging and content programs that win hearts and minds and drive pipeline.

SOme things I’ve done

At WordPress VIP, I lead Content Marketing. That means developing a new narrative framework giving marketing, sales, and leadership a shared language. My team also supports product launches and thought leadership program for the C-Suite.

At Salesforce, I lead our online events portfolio, created and hosted the top-rated Podcast and YouTube thought leadership program Blazing Trails.

I Co-Founded the design firm 17FEET, leading strategy, editorial and business development, which was acquired by Google. We helped Microsoft launch the Zune, The Pac 12 build a streaming site, Learnist launch a product acquired by Discovery, and Salesforce integrate acquisitions like Work.com,

You’re in good company

From startups to Fortune 100, I help teams large and small tell their story

  • Heike Young, Head of content & integrated marketing, Microsoft

    I've collaborated with Michael and his team on various content projects at Salesforce. From podcasts to engaging B2B YouTube videos, and from live broadcasts to binge-worthy content, Michael maintains a sharp media focus. He instinctively knows what resonates, whether producing a CEO keynote or supporting sales teams. Plus, he makes the process enjoyable for all.

  • VP Head of Brand @ WRITER

    In a world drowning in content, Michael doesn't just add to the noise—they orchestrate the signal. They don’t just tell your story; they empower you to become the storyteller the market didn't know it was waiting for. By consistently creating spaces where authentic stories could emerge and resonate FHQ helped us connect with exactly the right audience.

  • Marketing, Communications, Team Building | Purpose-Driven Brand Builder | Former Salesforce, Airbnb, New York Times | Adjunct Faculty, Northwestern University

    Michael brings an entrepreneurial spirit to everything he does. When we had the opportunity to invest and build out our brand level podcast at Salesforce, Michael ran with the project, connecting the right talent and resources, developing the approach, and nailing the distribution and promotion. It was thrilling to see the show take off, but more importantly—to see Michael blazing his own trail as a leader and a multiplier.

  • Jamie Zenker, Global Head of Digital Marketing at Zendesk | Former Sr. Director, Digital Marketing at Salesforce

    I teamed up with FHQ on Salesforce's YouTube content, and it was honestly one of my favorite partnerships. From mapping out the strategy to diving into the analytics and bringing ideas to life, we made a great team. What I appreciate about Michael and his team is how they balance creative vision with practical results. We had some real wins together because he always kept things focused on what our audience wanted, not just what we thought they should.

  • Cathy Campbell Senior Vice President, Creative Director | Brand Strategistem

    Working with FHQ on environmental non-profit initiatives has been incredibly rewarding. What I value most about our partnership is how FHQ doesn't just focus on creating great content – they ensure it reaches the right audiences through the right channels to drive meaningful action with a strategic approach to content distribution that has helped our non-profit partners amplify their message far beyond what they thought possible.

1. STORY FROM THE INSIDE OUT

I develop content rooted in curiosity and authenticity. Real stories from inside the company, not layering messaging on top.

The work starts by understanding how your product, people, and customers actually create value, then translating that into narratives audiences trust.

Why michael?

2. LEAD THROUGH FRAMEWORKS

I lead teams by giving them clear frameworks and structures, so creativity has direction and execution has consistency.

This empowers teams to move faster, collaborate better, and make good decisions without constant oversight.

3. HUMAN STORY,
AI-SCALED

I use AI to augment human insight — not replace it. Taste, judgment, and connection remain the differentiators.

AI helps scale what works, accelerate production, and extend reach without losing the human voice.

4. BUILD SYSTEMS, and CAMPAIGNS

I build durable, flexible content systems — beyond one-off campaigns.


Always-on programs that support GTM, executive communications, and growth with speed, clarity, and adaptability as the business evolves.

Learn more about my customer-Centric content philosophy