We transform expertise into stories that connect.
Unlock the expertise trapped in your organization.
Think of us like a B2B Showrunner.
Your leaders have stories worth telling.
Stories that build trust, spark conversations, and drive change. Our mission is to turn expertise into those stories that matter. Because in a world of endless noise, authentic voices stand out.
From strategy to sustained success.
How we work.
01 Strategy
• Content strategy
• Audience mapping
• Leadership positioning
• Competitive analysis
• Channel optimization
• Performance metrics
02 Development
• Story mining
• Executive coaching
• Framework creation
• Editorial planning
• Topics and guests
• Format optimization
03 Production
• Video and podcast
• Virtual and in-person events
• Executive communications
• Customer testimonials
• Branded content
04 Distribution
• Multi-channel distribution
• Platform Optimization
• Performance tracking
• Engagement analysis
• Content amplification
Discover how we can transform
your knowledge into an engine for growth.
You’re in good company.
We’ve helped companies of all sizes break free from the content treadmill.
A Content
Revolution
Helping Salesforce Build Relationships Through Content
Salesforce, the software giant, realized that traditional marketing wasn't enough anymore.
Not in a world where people seek truth over polish, connection over promotion. They needed to change. Not just their tactics, but their entire approach to reaching people.
We helped them flip the script - turning their events into year-round conversations and their leaders into genuine voices of insight.
The result? A new kind of B2B engagement that proves what we've known all along: authentic stories, told well, change everything.
Transforming Events into Everyday Engagement
Salesforce+ turned moments into momentum, creating a digital destination for year-round audience connection. By reimagining how Dreamforce content could live beyond the event, we created content programs for a platform that delivers continuous value to millions of viewers worldwide.
Building a Platform for Leadership Voices
Blazing Trails transformed Salesforce's thought leadership into an always-on channel for authentic connection. By turning executives into podcast hosts and guests, we created a sustainable way to share expertise and build trust with global audiences year-round. This flagship program grew to become the #1 ranked business podcast on Apple, with over 100,000 subscribers consuming content across channels.
Discover how our expert team can transform your content into an engine for growth.
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From podcasts to YouTube, and from broadcast to on-demand, FoundationHQ keep a strong media mindset and focus on the audience, no matter the project.
Heike Young, Head of content & integrated marketing, Microsoft
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FoundationHQ brings an entrepreneurial spirit to everything they do. When he built our brand level podcast at Salesforce, they connected the right talent and resources, developed the approach, and nailed the distribution and promotion. It was thrilling to see the show take off.
Hayley Nelson, Global Head of Marketing, B2B, Logitech
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I worked with FHQ on a very strategic and critical project with extremely tight timelines. They were able to provide amazing value and more importantly, creative solutions. I would work with FoundationHQl on any future projects without hesitation.
Stephen Levy, Staff Product Manager @ Unity | Former Microsoft, Amazon, Big Fish Games
Why choose FHQ?
1. Authenticity Over Polish
Real stories outperform
Showcase your team and community
Build trust through
Reflects your true brand voice
2. Break Down Content Silos
Create once, distribute everywhere
Integrated strategies win
Transform single ideas into multiple formats
Build Stories, don’t chase formats.
3. Build Lasting Systems
Beyond one-off content creation
Build sustainable content frameworks
Create processes that scale with your needs
Build for the long run.
4. Lead With Expertise
Your knowledge is your greatest asset
Internal experts can be industry thought leaders
Insights that drive real business value
Stand out with deep expertise
Let’s Talk
We'll explore where your content really stands (no sugar coating), map out where it could go (think big), and design a path to get there (think practical). We might discover you're closer than you think.
Ready for a 30-minute conversation that could transform your content strategy?